About the Team DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about, helping grow businesses and the communities that support those businesses. Our Consumer Retention Marketing team is responsible for building lasting relationships with our customers through personalized, scalable, cross-channel experiences that drive engagement and long-term value. We focus on connecting consumers with the most relevant products, merchants, and moments across DoorDash’s expanding ecosystem, including New Verticals like Grocery, Convenience, Alcohol, and Retail, as well as high-impact seasonal and cultural Occasions. About the Role As the Assoc Manager of Customer Lifecycle Marketing for USMP New, you will own DoorDash's new consumer onboarding lifecycle — the programs, channels, and experiences that take a customer from the moment they sign up to the point where DoorDash is a habitual part of their life. This is a high-investment, high-impact area. You will not just maintain what exists — you will push it forward. That means aggressively iterating on core onboarding programs, expanding the surfaces through which we reach new consumers, introducing personalization based on customer behavior and context, and managing a meaningful budget across channels. You will move quickly, test often, and build toward an onboarding system that is more intelligent, more multi-surface, and more effective at converting new signups into long-term engaged customers. This role is ideal for someone who thrives on end-to-end program ownership, is energized by improving conversion through both creative and analytical thinking, and wants to build something they can point to and say — I made this meaningfully better. You’re excited about this opportunity because you will… • Own the new consumer onboarding strategy — define the full lifecycle from sign-up through habituation, including key milestones, trigger logic, channel sequencing, and success metrics • Iterate aggressively on core programs — bring a bias for action and a structured test-and-learn approach to continuously improving sign-up to habituation conversion rates • Expand channel and surface coverage — identify gaps in the current onboarding experience and introduce new touchpoints (push, SMS, in-app, and beyond) that reach new customers at the right moment with the right message • Introduce personalization into onboarding — use customer attributes, behavioral signals, and segment data to move beyond one-size-fits-all communications toward experiences that feel relevant and timely • Manage budget with rigor — oversee meaningful spend across onboarding channels, allocate toward highest-impact programs, track performance, and make data-informed investment decisions • Build a measurement framework — define and own KPIs across the onboarding funnel, establish a regular cadence of performance reporting, and surface insights that inform ongoing strategy • Partner cross-functionally — work closely with Product, Analytics, and Operations to align on onboarding definitions, data access, and new surface opportunities We’re excited about you because you have… • 4–6+ years of experience in lifecycle, CRM, or retention marketing with a strong technical depth • Deep familiarity with CRM platforms (e.g. Braze, Iterable, Salesforce Marketing Cloud) and experience executing across email, push, SMS, and in-app channels • A strong test-and-learn orientation — you run structured experiments, interpret results clearly, and use them to prioritize what to do next • Experience managing a marketing budget and making investment decisions based on performance and business impact • The ability to use data to diagnose where a funnel is breaking down and translate that into a concrete improvement plan • Strong cross-functional collaboration skills — you work well with Product, Analytics, and Operations partners and can align stakeholders around a shared onboarding vision • High agency and an ownership mindset — you identify what needs to change and drive that change, rather than waiting to be directed Compensation The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future. In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information. DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program, among others. To learn more about our benefits, visit our careers page here . See below for paid time off details: • For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year. • For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week). The national base pay range for this position within the United States, including Illinois and Colorado. $108,800 — $160,000 USD About DoorDash At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started by enabling door-to-door delivery, and we are looking for team members who can help us go from a company that is known as the place you order food to a company that people turn to for any and all goods. DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more. Our Commitment to Diversity and Inclusion We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel. Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination. Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation. If you need any accommodations, please inform your recruiting contact upon initial connection. Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only We used Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provided Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023. We resumed using Covey Scout for Inbound again on June 29, 2024, and ceased using Covey Scout for Inbound on April 30, 2026. The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: https://getcovey.com/nyc-local-law-144 .