We're looking for a Head of Website Growth to own clickhouse.com http://clickhouse.com/ as a marketing channel. The website is the front door for both our self-serve and sales-led motions, and your job is to turn it into a consistent, measurable source of trial signups and pipeline. You'll own web strategy, experimentation, journeys, and site architecture. ClickHouse is one of the fastest growing companies in data infrastructure, and most of that growth starts on our website. Every improvement you ship compounds across thousands of signups a week. What you’ll do - Own the website as a demand channel, with accountability for visitor-to-Cloud signup conversion, demo requests, and web-sourced pipeline across our PLG and sales-led funnels. - Build and run our web experimentation program: maintain an A/B testing roadmap for key pages, run tests with statistical rigor, and share learnings. - Design thoughtful web journeys, including information architecture (IA), navigation, and the paths from blog and docs into signup and sales conversations. - Keep site content accurate and current, partnering with our Product Marketing and Design teams. - Partner with our web engineering team to optimize our CMS and website architecture, including a templated landing page system that lets Demand Gen ship campaign pages quickly without engineering support. - Develop personalization and ABM web experiences (industry, intent, geo-based) to support enterprise pipeline growth. - Lead website localization as we roll out clickhouse.com http://clickhouse.com/ in more languages, owning the workflow for regional site variants in partnership with our Regional Marketers. - Maintain website tracking and event tagging, and partner with Marketing Ops, Web Engineering and Growth Analytics teams on attribution, dashboards, and web performance reporting. - Own cookie consent and web privacy compliance (GDPR/CCPA), including our consent management systems. - Build and lead the web team over time, starting as a hands-on executor and hiring as the channel scales. What you bring - 7+ years in web or growth marketing at a company with a PLG funnel. Experience at a developer tool or data infrastructure company is a plus. - Proven track record of improving web signup and conversion rates through experimentation. You know how to design a valid test and action the results. - Hands-on with modern CMS platforms (we use Strapi). You can build and publish pages yourself, and you're comfortable enough with HTML/CSS and AI development tools to not be blocked waiting on engineers. - Deep experience with web analytics (GA4, Amplitude, or similar), tag management, and session replay tools, plus a working knowledge of attribution. - Familiarity with technical SEO and AEO. - Master collaborator and project manager. You write briefs that eliminate revision cycles and can align Design, Engineering, Product, and Marketing stakeholders around a roadmap. - People management experience is a plus.